Enhanced digital platform streamlines access to employer-sponsored down payment assistance programs for employers and employees nationwide
Columbia, MO — July 17, 2025 — HomePerk, a leading fintech innovator helping employees overcome barriers to homeownership, today announced the launch of its completely overhauled website at www.myhomeperk.com. The new website represents a significant enhancement to the company’s online presence, offering improved user experience and streamlined access to down payment assistance programs that help employees achieve homeownership.
The redesigned website features a modern, intuitive interface that better showcases HomePerk’s comprehensive approach to employer-assisted housing. The platform now provides enhanced navigation, detailed program information, and clearer pathways for both employers and employees to understand and access HomePerk’s services. The website is optimized to inform HR teams and corporate leaders on how to launch and manage down payment assistance programs with minimal setup and maximum impact—making it easier than ever to attract, retain, and support employees through the journey to homeownership.
“Our new website reflects our commitment to making homeownership more accessible through innovative employer partnerships,” said Josh Kaplan, Founder of HomePerk. “Our new website shines a light on how simple and powerful an Employer-Assisted Housing benefit can be – low lift, low cost, and big reward for everyone involved.”
Key Features of the New Website Include:
- Streamlined User Experience: Enhanced navigation and clear information architecture designed to serve both employers and employees
- Comprehensive Program Details: In-depth information about HomePerk’s 0% interest* financing for down payments and closing costs
- Educational Resources: Articles to help with questions around home loans, escrow, the first-time home buyer process, and more.
The new website emphasizes HomePerk’s unique position in addressing the primary barrier to homeownership – the lack of available funds for down payments and closing costs. With statistics showing that 74% of American adults view homeownership as the top hallmark of achieving the American Dream, HomePerk’s platform now better communicates how employer-assisted housing programs can help bridge this gap.
“One in three employees would prefer a housing benefit over a pay raise, and 28% would be willing to change jobs for a housing benefit,” noted Josh Kaplan. “Our new website makes it easier for employers to understand how implementing an EAH program can boost employee retention, attract top talent, and enhance company culture.”
The redesigned platform also highlights HomePerk’s comprehensive service model, which includes collaborative program design, employee education, financial assistance through 0% interest financing *, and ongoing support throughout the home buying process.
The HomePerk solution is a customizable, cost-efficient and ready-to-deploy employer-sponsored program. Qualified employees are offered an unsecured installment loan sitting behind the employee’s primary mortgage and structured to be repayment-friendly and interest-free to the employee. This approach helps turn qualified renters into confident first-time buyers — without compromising credit or requiring new forms of income-based assistance.
About HomePerk
Headquartered in Columbia, MO, HomePerk is a mission-driven fintech company focused on closing the homeownership gap by delivering employer-sponsored, interest-free financing to help working Americans afford their first home. Offered exclusively through employers as a financial wellness benefit, HomePerk provides access to capital for down payments and closing costs, helping unlock homeownership for employees with strong credit but limited upfront funds. HomePerk customers include Equipment Share, Big Tree Medical, PT Partners and MEM.
* Learn more at www.myhomeperk.com.
Contact:
Josh Kaplan
Founder and CEO
help@myhomeperk.com
www.myhomeperk.com